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Pleasing the Customer(s) Twitter Facebook Print E-mail
Written by Joel Dehlin   
Monday, 14 May 2007

When I worked in the mobile devices division at Microsoft we had an ongoing discussion about who our customer was for our mobile device offerings:

  • The carrier (e.g. Sprint, Verizon, AT&T, etc.) upon whose network the device would run.
  • The OEM who would make the hardware (Dell, HP, Motorola, etc.).
  • The kid who would use it.
  • The parent who would buy it for the kid.
  • The department(s) within Microsoft which might profit from services sold through the device.
  • The random executive or product manager who had an opinion of what features should be on the device.
  • And of course: ourselves!

So which are the customers? Answer: All.

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