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Written by Greg Duerden   
Monday, 12 May 2014

A Second Chance to See the Colemere Broadcast

Are you interested in the latest techniques used by the Church to spread the gospel message? The Church uses sophisticated and media-savvy marketing methods to contact as many people as possible, no matter the type of media they prefer.

Michael Colemere, managing director of Communication Services for the Church, spoke about the four elements of a successful communications strategy the Church is using at the latest LDSTech broadcast, which was live streamed and recorded on May 2, 2014. This insightful presentation revealed many aspects of the Church’s digital messaging plan.

At the broadcast, Brother Colemere gave details of direction he received from General Authorities of the Church as well as the four elements his department has developed for the Church’s communication strategy:  1) Who we are trying to reach (the audience); 2) What we want to communicate (the message); 3) Where our audiences consume information (the channel); and 4) How we can best format the messages (the packaging).

Each broadcast is recorded, so if you missed this one, or any other, you can re-watch the recording at any time. In fact, if you tuned in late to the broadcast, you could rewind and play it from the beginning. See this broadcast, or any other, in LDSTech’s Broadcast Archive.  Here are a few recent ones:

Date Stream Presenter & Topic

Michael Colemere - Four Elements of Successful Communications Strategies 

2014-MAR-14  Mel Broberg - Church Directory of Organizations and Leaders (CDOL
2014-FEB-07  Jim Byer - Windows 8 Gospel Library 
2014-JAN-10  Hal Rushton - Gospel Content on the Feature Phone 




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