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Re: Optimize lds.org be found on Google for faith and related questions people ask

Posted: Sun Oct 07, 2018 6:55 am
by KyleMcNeil
Hey guys,

I'd like to chime in here as well. As my study, and some ponderings have brought me here today in an effort to understand where the church is at with these concepts.

With a decade in sales & marketing, and being close enough to the things Aaron is speaking of, I feel as well there is a great opportunity here.

Also, I'm very thankful for all the hard work the website puts into LDS.org. It's an incredible resource, that has definitely blessed my life.

PS - if I can be of any support in this please let me know. Clayton Christensen talks about internet searches this in the everyday missionary book as well (and how effective blogs were with gospel questions, answers, and experiences). Strategically it would be great though to add SEO into the mix, and point people to the most valuable website in the world (LDS.org).

If I can be of any help as well let me know. Although not technically skilled like Aaron, I get the concepts.

I also love the gospel, know the work must go forth, and understand strategies for success are needed for the righteous, just as recorded in the war chapters in Alma.

With respect,
Kyle

Re: Optimize lds.org be found on Google for faith and related questions people ask

Posted: Tue Oct 30, 2018 10:36 am
by OliVDB5590
It's true that in our world, the Church has to evolve and embrace new technologies so that we don't fall behind other trends and get lost in the shadows...
SEO is a definitive must for us, linkbuilding especially could be an interesting tool to have, but it's quite expensive unless you have this work done by Eastern European or Asian companies for cheap... And it will hurt the image of the Church to have it promoted in a broken English through what can only be called spam.
Couldn't it be possible to make it happen through a grassroots movement coming from the rank-and-file believers?

Re: Optimize lds.org be found on Google for faith and related questions people ask

Posted: Tue Nov 06, 2018 6:25 pm
by rmrichesjr
OliVDB5590 wrote:It's true that in our world, the Church has to evolve and embrace new technologies so that we don't fall behind other trends and get lost in the shadows...
...
Couldn't it be possible to make it happen through a grassroots movement coming from the rank-and-file believers?


I'm sure those at Church headquarters are well aware of both the basic principles and current trends in SEO. Several years ago, I participated in two software development efforts that made use of both Church staff and volunteer members as developers, so the Church definitely knows how to arrange for volunteer help in technology efforts. Who knows, perhaps the emphasis by the Brethren the past few years on getting Church members more involved in sharing the gospel through social media will result in generating more links that serve the purposes of SEO. Encouraging those who are inclined to participate in social media to practice OYM (Open Your Mouth) and share the gospel would be a very good idea.

Re: Optimize lds.org be found on Google for faith and related questions people ask

Posted: Tue Nov 06, 2018 7:07 pm
by sbradshaw
If you were paying attention, you might have noticed that President Nelson gave a shoutout to SEO by name in his talk about using the correct name of the Church. That says to me that Church leaders are very aware of the importance of search engine optimization in helping people find good information about the restored gospel, and are actively involved in improving the reach of Church content.

Re: Optimize lds.org be found on Google for faith and related questions people ask

Posted: Tue Nov 06, 2018 7:51 pm
by russellhltn
sbradshaw wrote:That says to me that Church leaders are very aware of the importance of search engine optimization in helping people find good information about the restored gospel, and are actively involved in improving the reach of Church content.

I think it fair to say that anyone searching for "Mormon" or "LDS" has a significant chance of discovering an anti-lds page. I think the more we use the official name of the church, the less likely curious people will stumble across anti-Mormon sites. And more likely anyone searching for Jesus Christ will find us.

It's not just SEO, it's branding.