My ward started a digital bulletin recently along with the print version. The Bishopric provided email addresses to start with. I keep a notice in the bulletin asking if someone wants to be added, to send me their email address at the bulletin email. I get them from time to time. I especially like the digital version because we can add as many announcements and fliers as we want, or as are requested to be added, without ever running out of space. I even have created my own "fliers" for holidays, like mother's day, and use a quote from a general authority.
I download pictures from the Church's media pages for images on the covers, cropping as needed. That way I know I'm never violating copyright.
Attached is a generic version of today's bulletin, both the print version and the digital version. I took out all names and phone numbers but left the formatting. We were printing 100 bulletins a week and they'd all be used. Since we started using the digital bulletin, we print 50. I've asked around and most of the ward is using the digital version and liking it a lot.
When I email the bulletin, I put this in the body of the email:
Attached is the digital version of the program for today.
Thank you for using the digital version at church so that visitors and those who do not use electronic devices will have the printed program available to them.
Ward Bulletin Specialist
I send it out as a PDF. At the Bishop's request, I've tracked the number of times the attachment is being opened, and it averages about 95. It's interesting to note how many people are opening it throughout the week.