internet.lds.org is titled "Use of Online Resources in Church Callings"
Item #6 says "Other people’s personal information must never be displayed. Images or videos of other people should not be displayed unless the individuals have given written consent."
Just "sending a link" is still an Online Resource, even if it's not social media. So, if it was my call to interpret, I'd say it's required.
I realize that's not the social norm. I suspect the policy is written to keep the church and its leaders out of legal trouble. All it would take is one parent to be upset by posting their children's photos on-line to make things ugly.
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